Rio 2016

Desvendado na Passagem de Ano, eis que surge o logótipo para os Jogos Olímpicos de 2016. A agência vencedora do concurso, que reuniu 139 empresas brasileiras, foi a Tátil Design.
«Inspired by Rio’s nature, the athletes and its people, the Brand of the 2016 Rio Olympic Games evokes unity, inspires the will and desire to work together, to share our knowledge and talents, to join forces and ambitions for a sustainable way of life that will transform the present and our future.
It’s a brand that embodies unity, transformation, passion and energy. It’s a large collective network in motion, an invitation and inspiration to Rio and the world.
— Tátil project page.»

Visite o site www.rio2016.com.br

Agência: Tátil Design
Cliente: Comité Organizador dos Jogos Olímpicos e Paraolímpicos Rio 2016