Boomerang

Do canguru ao boomerang, o novo aproach promocional da Austrália.

«We do punch above our weight, in so many ways. We know it, but the rest of the world doesn’t. And quite frankly, being the quiet achiever, isn’t going to cut it, anymore … Australia is home to 11 Nobel Prize winners, it is the creator of the Cochlear implant, of Google Maps and internet WiFi. Ours is a great story, and it’s well past time we should be so shy of telling that story to the rest of the world. We are more than a quarry and a farm. Australia Unlimited gives a brand beyond Made in Australia — it says I am Australian, and I’m proud of it.»













































Agência: Futurebrand
Cliente: Federal Government of Australia