Mudanças

Quase tão bom como o "refresh" foi o comunicado de imprensa divulgado pela empresa:

«(...) The new visual identity of Packard Bell is furthermore expressing the brand’s understanding of trends and its ability to reinvent them, understanding the origins of desire and transformation, evolving and creating thanks to its unlimited imaginative mind: the Packard Bell spirit reinvents today’s trends and set the stage for tomorrow’s breakthroughs. This is more than technology. It’s a lifestyle, a life experience, and a reflection of the way we see the world.

While purple connotes luxury and sophistication but also mystery, envy and introspection, red is associated with heat, energy and blood, and also emotions such as excitement, passion, love and more. Purple does not energize the outside world, but relaxes and calms it. Red communicates ambition, power, vitality, enthusiasm and a desire to conquer. Red speaks to the outside world in a clear, distinctive and visually appealing language. Red is a personality amplifier, a life enhancer. It draws attention, captures it and keeps it there. Red is colour at its best. Red is the perfect colour to infuse the Packard Bell brand with the personality and strength of identity to position it as the leader in its particular segment.(...)»